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Roberts Menswear was established as a men's tailors and outfitters in 1963, in Amersham, Buckinghamshire. V.Roberts, as it was known, was run by Robert Kuschel snr. and his son Victor Kuschel. Both had moved from tailoring and international fabric purchasing positions from within John Lewis of London. Originally a formal menswear outfitter and furrier, Roberts Menswear is now a casual fashion brand store for men, selling clothing and shoes from a wide range of styles to suit men of all ages. Four generations on, Roberts Menswear is celebrating its 45th year trading in Amersham. The store is currently run by Victor's son David and grandson Rob.